Hey there, I’m Jo.
Chief perfectionist and creator at By Jo wedding stationery.
I’m passionate about paper, perfection and the planet
My guess is you’re planning your wedding (congrats!) and are on the hunt for some fabulous invitations and stationery.
If, like me, you are obsessed with pretty paper products and have a thing about all the little details being just perfect, then you are in the right place.
I am also deeply passionate about looking after our planet. I’d love to show you how you can have beautiful, luxury invitations and stationery in a sustainable and eco-friendly way. I promise that doesn’t mean using brown paper and string for everything!
Cardiff based campervan fan & beach lover
I live in Taffs Well, just outside Cardiff in South Wales. I work from a little blue studio in my garden – I call it the Beach House. For me, it’s the perfect balance of working from home but also having a dedicated space to create and meet my couples in. I’d love it if you come to visit me one day.
I’m married to Rich (yes, I did make our wedding stationery) and we have two daughters, now in their teens. When I’m not playing with paper and ribbons in my studio I’m usually off travelling somewhere with the family in our camper van. More often than not we head to the coast or a festival, we do love a good bit of weekend escapism. I also love swimming, running, cheese and spreadsheets – but maybe not in that order.
Serious about sustainability
Over the last couple of years I’ve been actively adopting a more eco-friendly lifestyle. Being conscious of what I consume, reducing waste and generally being more mindful about the impact of my everyday actions on the environment.
I firmly believe that I have a responsibility to look after the earth for my children and generations beyond them. So while I love to create beautiful things with paper, I am now determined to do this with minimal impact on the planet. It’s a journey, I’m far from perfect but I want every step I take to be in the right direction.
Established in 2006 – I’m experienced!
I set up By Jo in 2006, not long after I had my eldest daughter. I didn’t have a business plan, just a love of making things from paper and a bucket load of determination. Basically, I wanted to be at home with my children. I didn’t want to go back to a full time office job after my maternity leave ended, I needed to make it work.
The business has grown over the years, mostly through word of mouth – proud of that! It’s now my full time job and I have a couple of hand picked, perfectionist assistants that help me out when things get busy. Yes, it’s a home studio not an office or a shop, but rest assured it’s a real, full time ‘proper’ business. I have insurance, contracts and all the other things you need for peace of mind on your big day.
Don’t take my word for it, check out some of the kind words from couples I’ve been lucky enough to work with.
You can pick my brains, I’ll hold your hand
Over the years I’ve worked with countless couples and fellow wedding suppliers in South Wales, the UK and beyond. I’ve seen trends come and go (and come again!). I’ve honed and fine tuned my design and business processes and I’ve learnt so much (like you wouldn’t believe how much) about weddings. I want to share all of this experience with you, to help and guide you through choosing your invitations and stationery and to make it a thoroughly enjoyable and stress free process.
When you choose me to make your wedding invitations and stationery you don’t just get the beautiful, sustainable paper goodies, you get to pick my brains at every step of the way. What do I mean by holding your hand? Well, once you’re booked into my diary I’ll do all I can to take any stress away. I’ll be in touch whenever it’s time to confirm details or numbers, I’ll send you reminders, I’ll set up payment plans direct debits if you need them and I’ll be here – ready and willing to answer any questions you have as you go along.
Fun facts about me
I am a little bit obsessed with spreadsheets. Creating the perfect vlookup and a sexy pivot table is my idea of a great Friday night in.
I have been to the Rocky Horror stage show more times than I can remember. Once, during the Time Warp, I fell over in the theatre and had fishnet prints on my knee for a week after.
My favourite tipple is a Dark & Stormy, with spiced rum and really fiery ginger beer. Failing that, a trusty old Malbec is my go to (with cheese, always cheese obvs).